At Aura Air, we believe the act of breathing should be as nature intended.

Clean, pure and simple.

A constant since birth, breathing sets our life’s rhythm. Inhale. Exhale. Fresh, clean air clears our mind and rejuvenates our body without us investing a second thought.

Unfortunately, air quality today requires our attention. While many of us worry about the air outside, indoor air is, in fact, five times more polluted. With most of us spending 90% of our time inside, every breath we take affects our overall health more than we may realize.

With a quest to reclaim our natural right to clean air, Aura Air developed the world’s smartest air management platform, one that cleanses and disinfects your indoor air while vigilantly monitoring its quality in real-time. Cutting-edge in design, Aura is remarkably simple to install and effortless to operate.

Just hang it up and plug it in. We'll do the rest.

Because breathing shouldn’t require a second thought.

Our A-Team


Aviad Shnaiderman

Co-Founder & CEO

MBA Specialized in business strategy and entrepreneurship. Major, 13 years of IDF service in special units.


Roei Friedberg

VP Sales & Business Development

BA in Government and International Relations in an honors program. 2 years in the Prime Minister Office.

Dana Oz

Customer Success Manager

B.A Psychology – IDC Herzliya International School. 

M.A Organizational Psychology - IDC Herzliya School.

Gilad Kalina

Software Development Manager and Full stack developer

Full-stack developer and team leader at Budsoft.


Eldar Shnaiderman

Co-Founder & CTO

B.A Specialized in Finance and Capital Markets.11 years VP of operation at P.M.


Maya Peled


B.A. Human Resources Management. Senior partner at Digital Cloud - a digital advertising agency.

Oren Eliyasov

Business Development Director

BA in East Asian Studies and Education. Captain, 6 years of IDF service in special units.

 Dr. Aharon Moliver

Electrical Engineer

Ph.D. in Electrical Engineering. Specialised in independent navalweapons systems.

Barak Jacob

Software Engineer

B.Sc. Computer Science. Software automation engineer at Attenti.

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